Hollister Collective, HCON 2019 Design.

The Collective is a first-of-its-kind high school field marketing program comprised of brand agents across key Hollister markets. Together they bring an endless summer to the moments and places where students need it most and infuse HCo's Carpe Now mindset across high schools all over the country. In order to have every agent on the same colorful page, we created an all-encompassing training event; HCON. Our agents engaged in a  playful learning environment with presentations, games and branded swag galore!